Your event should do more than run smoothly.
EIC gives organisations the strategic direction and senior-level oversight to make every event purposeful — backed by 35 years in the Australian and international business events industry.
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Strategic direction, supported by trusted delivery partners.
Events are a significant investment and should do more than run smoothly. They need a clear purpose, align with an organisation’s broader objectives, and deliver a meaningful return for the business, its people, and its stakeholders. Event Industry Consulting works with organisations to strengthen their event strategy and determine the most effective approach to delivery, with independent, senior-level advice shaped around each client’s needs, priorities, and internal capabilities.
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Sarah Markey-Hamm
CEO, Event Industry Consulting
Sarah brings 35 years of experience in the Australian and international business events industry. She focuses on the areas where that experience adds the greatest value: asking the right questions, identifying opportunities, shaping the strategy, bringing together the right people, and helping organisations make confident and informed decisions.
“The aim is simple — to ensure every event is purposeful, strategically sound, and supported by the right team to deliver it successfully.”
Three ways we bring clarity to your next event
Event Strategy
Clarify what your event needs to achieve
- Purpose, objectives, audience and measures of success
- Alignment with business, brand and stakeholder priorities
- Program, content and audience engagement framework
- Budget, governance and risk mitigation groundwork
Outcome: a practical strategy that clarifies what’s being delivered, why it matters, and how success is measured.
The Right Model for Delivery
Strategic direction, not hands-on management
- Determining the most appropriate delivery model
- Identifying and recommending suitable partners
- Milestone reviews of plans, budgets and creative concepts
- Keeping delivery aligned with the original purpose
Outcome: access to the right delivery expertise, with a clear strategic focus and independent perspective.
A Flexible Approach
Involvement tailored to your organisation
- Review of an existing event or portfolio of events
- Development of a new event concept
- Advice at a single, critical stage
- Oversight through the full planning process
Outcome: confident, informed decisions — and the right team in place to deliver.